Content Planning

Turn your website content from an afterthought into a powerful business asset

While many businesses rush to build their WordPress website without proper planning, successful websites start with a solid content strategy. As a former W3C Invited Expert with over two decades of experience, I know that thoughtful content planning is the foundation of every high-performing website.

Why Content Planning Matters

Your website isn’t just a digital brochure—it’s your most valuable marketing asset. Professional content planning ensures:

• Clear messaging that resonates with your target audience
• Logical site structure that guides visitors to take action
• Content that supports your business goals
• Improved search engine visibility
• Better user experience and higher conversion rates
• Easier content management and updates

My Content Planning Process

I use a structured approach to create your content strategy:

1. Discovery & Analysis
   • Business goals assessment
   • Target audience research
   • Competitor content analysis
   • Existing content audit
   • SEO opportunity identification
   • User journey mapping
2. Strategic Planning
   • Site structure development
   • Content hierarchy planning
   • Key message development
   • Call-to-action strategy
   • SEO keyword planning
   • Content calendar creation
3. Implementation Planning
   • Content templates and guidelines
   • Writing style guide development
   • Media requirements planning
   • Technical specifications
   • Content migration strategy
   • Maintenance planning

What You’ll Receive

Every content planning project delivers:

• Detailed content strategy document
• Site structure diagram
• Page-by-page content briefs
• SEO keyword research
• Content calendar
• Style guide
• Implementation roadmap

Investment & Timeline

Professional content planning typically takes 2-3 weeks and is crucial to your website’s success. Projects start from £800, with costs varying based on site complexity and content requirements.

The Content Planning Advantage

Consider these facts:

• 94% of people say poor content causes them to mistrust websites
• Websites with planned content hierarchies see 55% higher conversion rates
• Structured content reduces future maintenance costs by up to 40%
• Well-planned sites rank better in search engines

Perfect For:

• New website projects
• Website redesigns
• Content restructuring
• Digital rebranding
• SEO improvements
• Multi-language sites

Get Started

Ready to build a solid foundation for your WordPress website? Let’s schedule a free consultation to discuss your content planning needs. During our call, we’ll:

• Review your business goals
• Discuss your target audience
• Explore content opportunities
• Outline potential challenges
• Define project scope
• Provide initial cost estimates

Contact me today to schedule your free consultation and take the first step toward a content strategy that drives results.