Content Planning
Strategic content planning for WordPress websites
Turn your website content from an afterthought into a powerful business asset
While many businesses rush to build their WordPress website without proper planning, successful websites start with a solid content strategy. As a former W3C Invited Expert with over two decades of experience, I know that thoughtful content planning is the foundation of every high-performing website.
Why Content Planning Matters
Your website isn’t just a digital brochure—it’s your most valuable marketing asset. Professional content planning ensures:
- Clear messaging that resonates with your target audience
- Logical site structure that guides visitors to take action
- Content that supports your business goals
- Improved search engine visibility
- Better user experience and higher conversion rates
- Easier content management and updates
My Content Planning Process
I use a structured approach to create your content strategy:
- Discovery & Analysis
- Business goals assessment
- Target audience research
- Competitor content analysis
- Existing content audit
- SEO opportunity identification
- User journey mapping
- Strategic Planning
- Site structure development
- Content hierarchy planning
- Key message development
- Call-to-action strategy
- SEO keyword planning
- Content calendar creation
- Implementation Planning
- Content templates and guidelines
- Writing style guide development
- Media requirements planning
- Technical specifications
- Content migration strategy
- Maintenance planning
What You’ll Receive
Every content planning project delivers:
- Detailed content strategy document
- Site structure diagram
- Page-by-page content briefs
- SEO keyword research
- Content calendar
- Style guide
- Implementation roadmap
Investment & Timeline
Professional content planning typically takes 2-3 weeks and is crucial to your website’s success. Projects start from £800, with costs varying based on site complexity and content requirements.
The Content Planning Advantage
Consider these facts:
- 94% of people say poor content causes them to mistrust websites
- Websites with planned content hierarchies see 55% higher conversion rates
- Structured content reduces future maintenance costs by up to 40%
- Well-planned sites rank better in search engines
Perfect For:
- New website projects
- Website redesigns
- Content restructuring
- Digital rebranding
- SEO improvements
- Multi-language sites
Get Started
Ready to build a solid foundation for your WordPress website? Let’s schedule a free consultation to discuss your content planning needs. During our call, we’ll:
- Review your business goals
- Discuss your target audience
- Explore content opportunities
- Outline potential challenges
- Define project scope
- Provide initial cost estimates
Contact me today to schedule your free consultation and take the first step toward a content strategy that drives results.
Let's talk WordPress!
Whether you need a new site, improvements to your existing one, or technical support, I'm here to help. The quickest way to reach me is through this form - just tell me about your project and I'll get back to you promptly. Alternatively, you can call me on (01501) 640106 or email me at contact@wpguy.uk.