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Content Planning

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Strategic content planning for WordPress websites

Turn your website content from an afterthought into a powerful business asset

While many businesses rush to build their WordPress website without proper planning, successful websites start with a solid content strategy. As a former W3C Invited Expert with over two decades of experience, I know that thoughtful content planning is the foundation of every high-performing website.

Why Content Planning Matters

Your website isn’t just a digital brochure—it’s your most valuable marketing asset. Professional content planning ensures:

  • Clear messaging that resonates with your target audience
  • Logical site structure that guides visitors to take action
  • Content that supports your business goals
  • Improved search engine visibility
  • Better user experience and higher conversion rates
  • Easier content management and updates

My Content Planning Process

I use a structured approach to create your content strategy:

  1. Discovery & Analysis
    • Business goals assessment
    • Target audience research
    • Competitor content analysis
    • Existing content audit
    • SEO opportunity identification
    • User journey mapping
  2. Strategic Planning
    • Site structure development
    • Content hierarchy planning
    • Key message development
    • Call-to-action strategy
    • SEO keyword planning
    • Content calendar creation
  3. Implementation Planning
    • Content templates and guidelines
    • Writing style guide development
    • Media requirements planning
    • Technical specifications
    • Content migration strategy
    • Maintenance planning

What You’ll Receive

Every content planning project delivers:

  • Detailed content strategy document
  • Site structure diagram
  • Page-by-page content briefs
  • SEO keyword research
  • Content calendar
  • Style guide
  • Implementation roadmap

Investment & Timeline

Professional content planning typically takes 2-3 weeks and is crucial to your website’s success. Projects start from £800, with costs varying based on site complexity and content requirements.

The Content Planning Advantage

Consider these facts:

  • 94% of people say poor content causes them to mistrust websites
  • Websites with planned content hierarchies see 55% higher conversion rates
  • Structured content reduces future maintenance costs by up to 40%
  • Well-planned sites rank better in search engines

Perfect For:

  • New website projects
  • Website redesigns
  • Content restructuring
  • Digital rebranding
  • SEO improvements
  • Multi-language sites

Get Started

Ready to build a solid foundation for your WordPress website? Let’s schedule a free consultation to discuss your content planning needs. During our call, we’ll:

  • Review your business goals
  • Discuss your target audience
  • Explore content opportunities
  • Outline potential challenges
  • Define project scope
  • Provide initial cost estimates

Contact me today to schedule your free consultation and take the first step toward a content strategy that drives results.

Let's talk WordPress!

Whether you need a new site, improvements to your existing one, or technical support, I'm here to help. The quickest way to reach me is through this form - just tell me about your project and I'll get back to you promptly. Alternatively, you can call me on (01501) 640106 or email me at contact@wpguy.uk.