Content Planning

Content Planning: Because Great Websites Start with Great Planning

Here’s a truth I’ve learned over 20 years of building WordPress websites: rushing into development without proper content planning is like building a house without a blueprint. It might look okay at first, but it won’t serve you well in the long run.

Why I Care About Content Planning

I’ve seen too many businesses waste time and money fixing websites that weren’t properly planned. It’s why I’m passionate about getting the foundations right. When your content is well-planned, your website becomes a powerful tool that:

  • Speaks directly to your ideal customers
  • Makes it easy for visitors to find what they need
  • Turns more browsers into buyers
  • Saves you time and stress managing content
  • Grows with your business

How I Help You Get It Right

I’ll guide you through a straightforward planning process that cuts through the complexity. Together, we’ll:

  • Get clear on what your business really needs
  • Understand what your customers are looking for
  • Create a simple structure that makes sense
  • Plan content that connects with your audience
  • Make sure your website supports your goals

What You Get

No confusing jargon or overwhelming documents. Instead, you’ll receive practical tools including:

  • A clear plan for your website’s structure
  • Guidelines for creating engaging content
  • A roadmap for bringing it all together
  • SEO recommendations that make sense
  • A practical plan for keeping content fresh

Investment

Content planning typically takes 2-3 weeks and starts from £800. Think of it as an investment that saves you time, money and headaches down the line.

Is This Right For You?

Content planning is especially valuable if you’re:

  • Starting a new website
  • Updating an existing site
  • Struggling with your current content
  • Rebranding your business
  • Looking to improve your SEO
  • Expanding to new markets

Let’s Talk

Get in touch or Book a free chat with me to explore how proper content planning can make your website work harder for your business. No hard sell – just an honest conversation about what you need and how I might help.

Partners

I’ve worked with

 
NHS Scotland
GE Capital
Fujitsu
Catwalk
Openreach
Nalanda