WordPress specialist and independent consultant.

Most WordPress work is done by generalists: capable developers who build sites across whatever stack a client arrives with. That is the right fit for a straightforward build. It is the wrong fit when the problem is architectural, the stakes are commercial, or the existing work needs judging rather than continuing.

A WordPress specialist has gone deep rather than wide. I do not take on design-led brochure builds or chase every new framework. I work on a focused set of hard problems — performance, security, forensic troubleshooting, and the architectural decisions underneath them — and I have done so for over twenty years. That depth is what a consultancy engagement buys: not a pair of hands, but judgement that has seen the failure modes before.

It is also why specialism and independent consultancy belong together. To tell you whether a proposed architecture is sound, whether a plugin choice will cost you later, or whether a quoted rebuild is actually necessary, the person assessing it has to understand the subject more deeply than the people who proposed it. A generalist second opinion is just another opinion. A specialist second opinion is a verdict you can act on.

A developer recommending a technical approach has a conflict of interest: they benefit from the work being complex and from the solution requiring their specific skills. An agency proposing a rebuild is not a neutral party. A plugin vendor's support team is not going to tell you their plugin is wrong for your situation.

Independent consultancy removes that conflict. When I assess a proposed architecture, a plugin choice, or a quoted project, my only obligation is to give you an accurate assessment. I have no financial relationship with WordPress plugin companies, no referral agreements with agencies, and no interest in recommending work I will then be paid to deliver.

The most common outcome of a consultancy engagement is not that the proposed work is wrong — it is that it is right, and the client proceeds with confidence rather than uncertainty. Occasionally the proposed scope is substantially wrong, and catching that before commitment is worth several times the cost of the review.

Consultancy is only as good as the person giving it. I am Jason Boyd, a specialist WordPress engineer with over 20 years' experience and a former W3C Invited Expert in web accessibility. I have delivered WordPress work for organisations including NHS Scotland, Fujitsu, GE Capital, and Openreach.

You work with me directly throughout. There is no account manager, no junior handover, and no team whose work I am quietly defending. The independence that makes the advice worth having extends to who delivers it: one specialist, accountable for the assessment you receive. I am a WordPress specialist based in Scotland, working with clients there and across the UK.