Services / Technical SEO
Content strategy and link building sit outside my scope. What I fix is the technical substrate that determines whether Google can crawl, index, and rank your site at all. You can produce excellent content and earn high-quality backlinks and still rank poorly if the technical foundation is broken. I find and fix the technical failures that are costing you visibility.
Directly addressed
Core Web Vitals
Audited and optimised
Crawl budget
Implemented correctly
Structured data
The foundation
Search engine rankings depend on three things: content relevance, authority, and technical accessibility. All three must be present for a page to rank well. Technical SEO addresses the third, and it is the one most frequently neglected and most within reach of a single technical intervention.
A page that is not crawlable cannot be indexed. A page that is not indexed cannot rank. Canonicalisation errors cause Google to index the wrong version of a page and split ranking signals between duplicates. Redirect chains slow crawl budget consumption and dilute link equity. Structured data implemented incorrectly fails validation and earns no rich result features. Core Web Vitals failures are a confirmed ranking signal.
These are not speculative optimisations. They are technical failures with direct, measurable consequences for organic visibility. I find them, explain what is costing you, and fix them.
What is included
All technical SEO engagements begin with an audit. I do not begin remediation until I have a complete picture of the technical failures present and their likely ranking impact.
Crawlability, indexation, canonical configuration, XML sitemap health, robots.txt accuracy, redirect chain identification, internal linking, and Core Web Vitals: every technical factor assessed against current best practice. The audit produces a prioritised findings report that separates critical failures from lower-priority improvements, with each finding explained in plain English alongside its estimated ranking impact.
Replatforming to a new CMS, restructuring a URL hierarchy, or moving a large site to a new domain: all of these carry significant ranking risk if not managed correctly. I produce a meticulous redirect map covering every URL that matters, implement 301 redirects correctly, and monitor the post-migration crawl to confirm the new structure is being indexed as expected. Migrations without pre-planned redirects can lose years of accumulated ranking signals in days.
JSON-LD schema markup for LocalBusiness, Article, Product, FAQ, BreadcrumbList, and other relevant schema types, implemented correctly and validated against Google's Rich Results Test. Structured data is frequently implemented incorrectly: using the wrong schema type, omitting required properties, or implementing it in a way that does not reflect the actual page content. I implement it to specification and verify it validates before deployment.
LCP, CLS, and INP improvements that directly affect your Google Search ranking. Performance work and technical SEO overlap here: a slow server response, an oversized LCP image, layout shift caused by late-loading elements, and delayed interactivity from blocking JavaScript are simultaneously performance failures and ranking factors. I address them at the root cause level, not with superficial fixes that pass the test without improving the experience.
Eliminating redirect chains, fixing broken internal links, blocking non-canonical URLs from indexation via robots.txt and meta robots directives, and ensuring Googlebot spends its crawl budget on the pages that matter. For large sites with significant faceted navigation, tag pages, or legacy URL structures, crawl budget management can be the difference between key pages being indexed weekly and being overlooked for months.
WordPress generates multiple URLs for the same content across different contexts: category archives, tag archives, author archives, paginated archives, and URL parameter variations. Without correct canonical configuration, Google indexes multiple versions and splits ranking signals between them. I audit every canonicalisation decision in your WordPress and SEO plugin configuration and implement the correct signals.
Who this is for
You are producing content and building links but not seeing the ranking improvements you expect.
Google Search Console is showing indexation issues, crawl errors, or Core Web Vitals failures that have not been addressed.
You are planning or have recently completed a site migration and want to confirm your redirects and canonicalisation are correct.
Your SEO plugin is configured but you have no confidence it is configured correctly.
You have a large site with automatically generated pages, such as archives, tags, or faceted navigation, that may be consuming crawl budget on low-value content.
You want structured data implemented correctly for rich results, not just added as a plugin setting and left unvalidated.
FAQs
Technical SEO addresses whether search engines can access and correctly understand your pages. Content SEO addresses whether your pages deserve to rank for specific queries. Both are necessary. I work on the technical side only: crawlability, indexation, structured data, Core Web Vitals, and canonicalisation. Content strategy and keyword targeting are outside my scope.
It depends on the type of improvement and how frequently Google crawls your site. Resolving a canonicalisation error that was splitting ranking signals can produce a noticeable improvement in two to four weeks once Googlebot re-crawls the affected pages. Core Web Vitals improvements affect rankings more gradually, as Google updates its field data over time. I do not promise specific ranking timelines. I fix technical problems and measure the crawl response.
No. My scope is the technical substrate: crawlability, indexation, performance, and structured data. Keyword research and content planning require a different specialisation. If you need both, I can work alongside an SEO content strategist on the technical implementation.
Yes. Site migrations are among the highest-risk technical SEO events a site undergoes. I handle the redirect mapping, canonicalisation configuration, and post-migration monitoring. The key risk in any migration is losing the ranking signals accumulated by existing URLs. Systematic redirect planning, implemented correctly, prevents this.
Yes. Google confirmed Core Web Vitals as a ranking signal with the Page Experience update in 2021 and has continued to develop the signal since. It is applied at the page level, based on real user data from Chrome users via the Chrome UX Report. Failing Core Web Vitals is a confirmed ranking disadvantage relative to equivalent pages that pass.
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A technical SEO audit will tell you exactly what the problem is before any remediation work is scoped or priced.
